Do you own a business in the Harrisburg area?! The right images can go a long way when it comes to representing your brand! Photography is an essential part of both personal and business branding. In fact, it’s a necessity for a business of any size. Professional pictures help convey a business’s story, showcase its products and attract customers or clients. The best photography can make your business more memorable, impactful and powerful.
If you want to positively affect how people see you and your brand, then consider scheduling a business branding photography session. Business branding sessions involve research, and planning before we take any photographs. Read on to learn more about my small business branding photography.
What Is Brand Photography?
Business branding photography uses high-quality images to cultivate or promote your business brand. It’s a powerful process! We’ll create photo that paint a picture about who you are, what you do and where your values lie. You can also use photography to build your personal brand, representing yourself in a positive light.
How Do You Photograph a Brand?
Every small business is different, so every photography session is different. Your business’s imagery should tell an accurate story about who you are to attract the right clients. As long as you have a clear idea of your business’s identity, you can rely on your photographer’s expertise to do the rest!
Personal Branding vs. Business Branding
To help you accomplish your unique goals, I offer a variety of branding sessions. Of course, if all you need is a headshot or two, I’d be happy to do that for you! But I also provide both personal and business branding sessions, which are more involved.
If you need photographs to establish or accentuate the brand that is you, you’ll need a personal branding session. The resulting images will be perfect for your social media profiles, or to celebrate a big accomplishment. If you’re looking to support your business with professional images, a business branding session is the right choice for you.
Personal Branding Sessions
Personal branding is all about you. For example; who are you, what’s important to you, what do you hope to convey to the world? It involves more than just a simple headshot. A personal branding session takes about an hour — you’ll have the opportunity to change into a few different outfits and try out multiple poses that convey your personality. You’ll be able to choose a location that works best for you.
Personal branding sessions are for just that — your personal brand. If you want to take photos for your small business, a business branding session is what you need.
Business Branding Sessions
Business branding photography, is a vital tool for any small or large business. It gives you the chance to represent your brand’s identity through imagery. With dedication and expertise, business branding photography can help you connect with the clients your want to work with.
A business branding session can last from four to eight hours. It’s a fully styled session that gives us ample opportunity to showcase various aspects of your business’s brand. Some features of a business branding session include:
- A research and planning phase.
- One or multiple locations of your choice.
- As many outfit changes as desired.
- An entire gallery of image files with professional retouching.
- Photos of you, your products, your props and other participants as needed.
What Is the Process for a Business Branding Photography?
Business branding photography is more involved than personal branding and headshot photography. The process is more detailed, and we strategically plan your photo session to deliver the results you need. It will include the following steps:
- Complete an Intake Survey
Research and planning are a fundamental part of how you photograph a brand. First, I’ll need to gather in-depth information about your brand and target client. I’ll have you fill out an intake questionnaire to help me understand your business, your ideal client, and what you need your images to communicate.
Once I have enough information, I’ll begin researching and outlining ideas to present to you.
- Approve and Contribute Ideas
I’ll make recommendations for storylines and themes to guide your photoshoot and images. You’ll have a chance to provide your own thoughts, ideas and input during our planning and pre-shoot meetings. We’ll make sure we’re on the same page and ready for our big day, including your list of what to bring to your session!
- Select a Location & Meet for the Photoshoot
During the planning phase, we’ll decide on a time and location for your business branding photoshoot. You’ll arrange the perfect location(s) and then we’ll spend anywhere from four to eight hours together creating photos with a variety of outfits, poses and props and settings that support your business needs, website, marketing materials and upcoming promotions.
- Enjoy Great Results!
After the photoshoot, I’ll select and professionally retouch the best photographs from your session. Afterwards, I’ll upload your image files to an online photo gallery. At that point, you’ll have access to download them to your own device or cloud storage location with the right’s to make use of your photos however you see fit!
Branding Photography Pricing
My business branding sessions are priced by the half or full day rate, and you’ll be responsible for any additional expenses like location rentals, permits, and travel.
A half-day session gives you plenty of opportunity to showcase your business’s brand. After a research and planning phase, we’ll schedule a session together up to four hours long. Afterward, you’ll have access to a professionally retouched photo gallery, containing a variety of pictures you can use to build a stronger brand presence.
While a half-day session will provide you with lots of useful pictures, a full-day session offers time for a wider variety of themes, settings and outfits. Your photo gallery from a full-day session may arm you with fresh content for up to a year! After we’ve researched and planned together, we’ll spend up to eight hours taking photos. Then, you’ll have access to your professionally retouched image gallery. You’ll have a variety of photos you can use across your profiles, website, publications or portfolios.
What to Expect for Your Business Branding Session
If you’re interested in a half or full-day business branding session, keep in mind that it’s more than a quick once-and-done experience. A branding shoot requires commitment — we’ll have multiple meetings throughout the process to strategize our photography session.
The planning phase is necessary to produce the best possible results. We’ll combine my ideas and your input to map out a photo session that will truly capture your business’s identity.
Contact Me for Harrisburg Business Branding Photos
Any business owner benefits from professional branding photography. Never underestimate the importance of the right imagery for your small business. High-quality pictures can solidify your business’s identity, promote awareness of your brand and help you achieve your goals.
If you’re interested in professional pictures in Harrisburg, PA, reach out to me today! As a Certified Professional Photographer (CPP), I’d love to discuss how I can help you elevate your business with photography. I’ll work with you through every step of the process to make sure we produce the best results.