Photography is an essential part of both personal and business branding. Professional pictures help convey your story, showcase your products and attract customers. Professional photography can make your business more memorable and help you attract your ideal client.
If you want to take control of how people see you and your brand, then consider a Strategic Brand photography session. These sessions involve research, and planning before we take any photographs. Read on to learn more about my Strategic Brand Photography Sessions.
What Is Brand Photography?
Business Brand photography creates high-quality images to promote your company. It’s a powerful process! Let’s create photos that paint a picture about who you are, what you do and where your values lie.
How Do I Photograph your Brand?
Every small business is different, so photography sessions are different as well. Your business’s imagery should tell an accurate story about who you are to attract the right clients. As long as you have a clear idea of your business’s identity, you can rely on your photographer’s expertise to do the rest!
Headshots and More
To help you accomplish your business goals, I offer a variety of session types.
If all you need is a headshot or two, I can do that for you with a “Headshots” Session! These are quick and easy and the turnaround time is speedy as well.
The standard brand session offers a little more time and variety.
If you’re looking for images to use to advertise your business, a strategic brand session may be just what you need. It includes an entire gallery of images that could keep you supplied for months of social media posts, website images and more.
Standard Brand Sessions
Standard brand sessions are all about who are you and what’s important to you. They can be used for personal or business needs and the session itself is an hour, which allows time for several outfits and lots of variety.
These are great for influencers, actors, authors or even dating profiles. If you want to take photos for your social profiles or small business, but don’t need an entire gallery of images, then this is the right session for you. 8 Digital Downloads are included with your session, and you may purchase more if you like.
Strategic Brand Sessions
Brand photography, is a vital tool for businesses of every size. Professional photos can help your clients recognize you in seconds and quickly connect with your offer. Strategic brand sessions are styled to the aesthetics and messaging unique to your company and marketing goals. These sessions include:
- A research and planning phase.
- Photoshoots at one or multiple locations.
- As many outfit changes as needed.
- An entire gallery of professionally retouched images.
- Photos of you, your products, tools of the trade and other participants as needed.
What Is the Process for Strategic Brand Photography?
Strategic Brand photography is more involved than standard brand and headshot sessions. After gathering all the important details, I plan your photo session to deliver the results you need. It will include the following steps:
1. Complete an Intake Survey
Research and planning are a fundamental part of how you photograph a brand. First, I’ll need to gather in-depth information about your brand and target client. So I’ll have you fill out an intake questionnaire to help me understand your business, your ideal client, and what you need your images to communicate.
Once I have enough information, I’ll begin researching and outlining ideas to present to you.
2. Approve your Session Plan
Next, I’ll make recommendations for storylines and themes to guide your photoshoot and images. You’ll have a chance to approve or reject these themes and offer your own ideas during our planning meeting. I’ll make sure we’re on the same page and ready for your big day, including a list of what to bring to your session!
3. Capture your Images
On session day, we’ll meet at your desired location and spend two or more hours creating the photos we planned with a variety of outfits, poses and props and settings.
4. Put your gallery of images to work for you
After the photoshoot, I’ll select and professionally retouch the best photographs from your session. Then I’ll upload your image files to an online photo gallery, where you’ll have access to download them to your own device or cloud storage. You’ll have the right’s to make use of your photos as you see fit. For example, you might update your website, create marketing materials or use them in social media posts.
Brand Photography Pricing
My strategic brand sessions start at two hours and you may add more time if you need it. You’ll be responsible for additional expenses like location rentals, permits, and travel, props.
What to Expect at Your Strategic Brand Session
If you’re interested in a strategic brand session, keep in mind that it’s more than a quick once-and-done experience. A brand shoot requires multiple meetings throughout the process to strategize our photography session.
The planning phase is necessary to produce the best possible results. We’ll combine my ideas and your input to map out a photo session that will capture your business’ persona. The results are well worth the time you invest. You’ll get an entire collection of scroll-stopping images to put to use in social media posts, website updates, brochures, and so much more!
Contact Me for Harrisburg Brand Photography
All business owners can benefit from professional brand photography. High-quality pictures can solidify your business’s identity, promote awareness of your brand and help you achieve your goals.
If you’re interested in professional pictures in Harrisburg, PA, reach out to me today! As a Certified Professional Photographer (CPP), I’d love to discuss how I can help you elevate your business with photography. I’ll work with you through every step of the process to make sure we produce the best results for your marketing plan.
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